Coles continues MND fight

FightMND’s blue beanie is returning to Coles’ shelves this month to help continue the fight against motor neurone disease (MND).

The Big Freeze 8 beanie, revealed today (11 May) at the MCG, is now available for $25 at more than 1300 Coles supermarkets and Coles Express stores across Australia.

In addition to buying a beanie, shoppers can also support the cause by buying a specially marked Australian pork product from today until Tuesday, 21 June. 10¢ from the sale of each Coles Brand Australian pork product and 20¢ from the sale of each Coles Free Range Pork product will be donated to the Big Freeze 8 campaign.

All funds raised at Coles will be directed to FightMND and will be invested in “cutting-edge” research projects focused on “fast-tracking” new MND treatments and driving discoveries towards a cure.

Coles Chief Operations Officer Matt Swindells says the cause has struck a chord with Coles team members and customers across Australia.

“Coles has been a proud partner of FightMND for the past five years and we’re delighted to once again support this important cause with the help of our customers, pork farmers and team members,” he says.

“With an average of two Australians diagnosed with MND every day, it’s a cause that has been very close to many of our customers and team members. That’s why we’re incredibly proud to be a part of the FightMND army and to help make a genuine difference to the people and families impacted by this horrible disease.

“We hope our customers will continue to support FightMND by putting a Big Freeze 8 beanie or a Coles Brand Australian pork product into their shopping basket during the appeal.”

The six-week campaign will culminate with a “huge celebration” on the Queen’s Birthday public holiday (13 June) at the annual Big Freeze AFL match between Collingwood and Melbourne at the MCG.