ALDI has been named Supermarket of the Year for the second consecutive year in Roy Morgan’s Customer Satisfaction Awards.
This is the fifth time the supermarket has taken the honor, making ALDI the most awarded supermarket since the awards started in 2012.
Roy Morgan CEO Michele Levine says ALDI, which also won Mobile Phone Service Provider of the Year, has out-performed its rivals by delivering the highest customer satisfaction throughout 2021.
“ALDI Supermarkets won nine monthly awards during 2021 and with an average customer satisfaction of over 95% couldn’t be matched in taking out their fifth win in the Annual Award,” she says.
“The high level of customer satisfaction for the two ALDI brands is matched by the high level of trust people have in ALDI – consistently one of Australia’s most trusted.”
Maintaining satisfaction
Being named Supermarket of the Year 2021 is no mean feat. During a year plagued by challenges from supply chain issues to the rising cost of living, ALDI retained over 95% customer satisfaction throughout the year.
The win comes at a time when Australians are considering the cost of living and cost of groceries.
ALDI’s recent price report showed a massive 24.7% price gap amongst competitors meaning an average family can save up to $2468 a year shopping by swapping their supermarket to ALDI.
“At a time when many are feeling the pinch, this recognition and acknowledgement only further cements the importance of our commitment and mission to continue to provide the highest quality products at the lowest prices in the market,” says ALDI Australia Group Director Simon Padovani-Ginies.
About the awards
Roy Morgan’s customer satisfaction ratings are calculated from an annual survey of more than 60,000 Australians. It is said to be the world’s most comprehensive ongoing single source survey.
Covering 40 categories across all industries, the yearly award is presented to the organisation from each category with the highest number of top monthly ratings for customer satisfaction throughout the previous 12 months. They track customer satisfaction, engagement and loyalty.
Other winners of the Roy Morgan Annual Customer Satisfaction Awards for 2021 include:
Coffee Shop of the Year: Donut King
Discount Department Store of the Year: Costco
Discount Variety Store of the Year: The Reject Shop
Chemist/Pharmacy of the Year: Discount Drug Stores
Quick Service Restaurant of the Year: Grill’d
Major Quick Service Restaurant of the Year: Subway
Liquor Store of the Year: Cellarbrations
For the full list of winners, click here.
