Coles supermarkets and Coles Express sites across the Northern Territory and selected regional stores in Western Australia are “painting the town purple” this NAIDOC Week to raise funds for not-for-profit health service Purple House.
Until Sunday, 10 July, Coles will donate $1 to Purple House for every customer who dons the colour purple during their shop or fuel stop at sites.
Customers can also purchase a $2 donation card at the checkout with all funds raised going to help support Purple House’s Return to Country program.
Purple House CEO Sarah Brown says the fundraising campaign will help make a difference to First Nations people who are living with chronic kidney disease.
“It means so much to our patients that Coles team members and customers across the Northern Territory and selected areas in regional WA want to support us,” she says.
“The money raised will help dialysis patients who are forced far from home for treatment, to get back on country for important cultural business and precious time with family.”
Coles NT Regional Manager Daniel Clegg says the teams across the Territory were extremely proud to continue raising funds for Purple House.
“Coles in the NT have been supporting Purple House over the past three years and we’re delighted to continue again this NAIDOC Week,” he says.
“This year’s theme for NAIDOC Week is ‘Get Up, Stand Up, Show Up’ and that’s what we’ll be doing for Purple House by switching our red polos for purple, spreading awareness and raising money with fun in-store activities for team and customers.”
It will be the first time that selected stores in WA will join in the fundraiser. Coles Regional Manager Gerry McCann says his team is excited to help raise funds and awareness for the cause.
“The stores in my region were really keen to get involved this year after hearing about all the great work Purple House was doing to support First Nations people and we can’t wait to show our support this NAIDOC Week,” he says.
Purple House provides dialysis on country in 19 remote communities across the NT, WA and South Australia. Over the past year, they are said to have delivered over 10,000 remote dialysis treatments and supported more than 300 patients across its services.