The Big Cheese, San Remo’s newest brand, has launched its Australian-made instant XL Mac & Cheese bowl product into convenience aisles nationwide.
The new product combines Aussie-grown 100% durum wheat pasta with two cheesy sachets made with “real” parmesan and cheddar powders. Ready in three microwavable minutes, The Big Cheese XL Mac & Cheese Bowl is said to deliver great value, taste and convenience.
“We appreciate there is an XL-size hunger for Aussie made comfort food among shoppers,” says San Remo Chief Marketing Officer James Askham-Levy, “and our Big Cheese delivers big, bold cheesy flavours mixed with top-quality pasta.”
The instant mac and cheese segment is worth over $30 million nationally, according to San Remo. While sales grew by more than 10% compared to this time last year (IRI MarketEdge, grocery market, 52 weeks to 17/2/22 vs the previous 52 weeks), the company says shoppers have been limited in their instant mac and cheese comfort cravings.
“What makes The Big Cheese stand out, besides its size and presence on-shelf, is its superior taste, texture and ingredients,” says Mr Askham-Levy. “Made right here in Australia with 100% Australian durum wheat, real parmesan, and cheddar, The Big Cheese is perfect as a snack, mini-meal or add your favourite protein for the main event.”
The Big Cheese XL Mac & Cheese Bowl retails at $3 and is available in Woolworths, Coles and independent grocers.