Coca-Cola Australia has been announced as a supporting partner of Sydney WorldPride and Mardi Gras 2023.
According to the beverage brand, the partnership reflects its commitment to creating a diverse, equitable and inclusive workplace through workplace culture, community partnerships, diversity and inclusion policies, and employing people who mirror the diversity of the communities in which the company operates.
“Recognising, valuing, and supporting the LGBTQIA+ community is a priority for us, not only during Pride celebrations but all year round. We have a proud legacy of supporting diversity and inclusion initiatives around the world, by using our brands to provide a platform for voices in the community,” says Coca-Cola South Pacific Marketing Director Kate Miller.
“We’re excited by the opportunity to celebrate WorldPride and Sydney Gay and Lesbian Mardi Gras 2023 and we look forward to continuing to spread the message of inclusivity through the events next year.”
In 2017, in line with the company’s commitment to inclusion, Coca-Cola Australia created limited-edition rainbow design ‘Love’ Coke cans and displayed the rainbow flag on its iconic Kings Cross billboard with a message ‘We say yes to love!’, in support of the LGBTQIA+ communities ahead of Australia’s same-sex marriage vote.
Coca-Cola Australia plans to support WorldPride and Sydney Gay and Lesbian Mardi Gras 2023 with unique brand activations throughout the event period, inspired by the LGBTQIA+ community.