New research from ALDI Australia reveals that despite cost of living remaining top of mind, half of all surveyed Australians (49%) are still planning to “celebrate big” this Christmas.
The vast majority of respondents (80%), however, say they will be looking at ways to make their budget stretch further.
With Australians saying that they’re looking for ways to save this Christmas, ALDI Managing Director Jordan Lack is surprised that the research shows only one in four respondents (23%) are considering switching their supermarket as a strategy to save precious dollars this Christmas.
“Although half of the population are still planning to celebrate big this Christmas, they’re doing so with one eye fixed on their back pocket,” he says.
“Aussies deserve to be able to go big on the little things this Christmas and by shopping at ALDI they can. We will not be beaten on the cost of your weekly shop and that extends to our 2023 Christmas offering.”
ALDI’s research shows that over three quarters of respondents (76%) confirm that they expect the cost of their grocery shop will increase by up to 75% in the lead up to Christmas. A further 7% believe their grocery costs would more than double.
By making the switch to ALDI this Christmas, the retailer says shoppers can share in the $3.1 billion savings its delivered its customers in 2022, through its “low-price, high-quality model”.
Quality is also just as important, with 24% of respondents saying that while they need to save money on groceries, they don’t want to compromise on quality this Christmas.
“We’re about saving customers money – but savings are only worthwhile if the quality is there,” says Mr Lack.
“Our products, from double-smoked Christmas hams and Australian Tiger Prawns through to cherries, mangoes, and mince pies are curated to deliver exceptional quality while delivering extraordinary value for money.
“Our quality, matched with our price point, is why customers have voted us supermarket of the year six times in a row in Canstar Blue’s Most Satisfied Customer Awards.”