KPMG Australia’s Gayle Dickerson and James Dampney were appointed Voluntary Administrators (Administrators) to Proform Food Group Pty Ltd and its subsidiaries, collectively known as Proform on 22 May 2024.

Proform manufacturers plant-based protein products under the MEET, Protein Plate and Bad Hunter brands.

The Administrators have assumed the day-to-day control of the Group which will continue to operate as normal whilst the Administrators conduct a rapid assessment of the business.

KPMG Australia Restructuring Partner James Dampney says, “Proform is a well-established business in a sector with compelling medium term growth prospects.

“As Administrators, our focus will be on maintaining normal operations whilst commencing an expediated sale of business process. We will be working with all stakeholders, including employees, suppliers and customers, to maximise the outcome for all parties.”

The appointment of Administrators covers the following entities: Proform Food Group Pty Limited, Proform Innovation Pty Limited, Proform Gourmet Pty Limited, and Proform Foods Pty Limited.