Nutella has released seven limited-edition labels celebrating iconic landscapes and flavours of Australia and New Zealand.
Sporting picturesque scenery, each label showcases Aussie and Kiwi winter travel destinations, encouraging consumers to explore their very own backyard in the cooler season.
Nutella is also putting a twist on classic Australian and New Zealand recipes and encouraging shoppers to make them the ‘Nutella way’. The new bites are inspired by traditional ingredients and hero the choc-hazelnut spread.
“Dive into the crunch of the ANZ favourite Toasted Coconut Mini Pavlova’s, enjoy the colourful charm of Fairy Bread Lamingtons (for two classic recipes in one!), or savour the unique blend of the NSW and Queensland native lemon myrtle flavours with creamy macadamia in Nutella’s Buttermilk Pancakes,” says Nutella.
“All of these delectable delights are elevated with Nutella’s signature creamy recipe as the perfect final touch.”
Nutella brand ambassador Kat Sabbath says baking can really transport you to memories and consequently flavours of unique places.
“It all becomes even more special when you’re creating treats that are inspired by your own country,” she says. “That’s why I like to use seasonal fruits and tasty toppings that are made locally.”
Nutella’s limited-edition jars are available at Coles, Woolworths, and local supermarket. The Aussie and Kiwi recipes can be found here.