Sydney Fish Market is challenging consumers to step outside their comfort zones and embrace often overlooked seafood with the launch of a new content hub, 100 Species.
Whether people want to know more about their favourite fish, discover a substitute, learn about different capture methods, or find the perfect recipe, 100 Species is promoted as having “all the info they’ll need”.
Australia’s fishing zone is the world’s third largest, and home to more than 5000 known species of fish. Sydney Fish Market trades approximately 500 of these each year.
Despite the myriad of seafood available, Sydney Fish Market says most Australians include just a handful of favourites in their diets.
Sydney Fish Market CEO Greg Dyer says there are so many reasons why people should eat a broader range of seafood.
“There are environmental benefits, it’s more affordable, and it helps expand our palates and cooking repertoire,” he says.
“We appreciate that it can be daunting to try something new, especially when it comes to all the weird and wonderful creatures of the deep. That’s why we’ve developed this resource to challenge people to try something new and give them ideas on how to cook it.”
Sydney Fish Market developed the 100 Species hub thanks to a NSW Eat More Seafood Grant provided by the Department of Primary Industries and Regional Development and the NSW Seafood Industry Council.
NSW Minister for Agriculture Tara Moriarty says the ‘ocean to plate’ information hub will encourage seafood lovers to try something new on their plate.
“NSW seafood is some of the best and freshest anywhere in the world, and our fishers and aquaculture farmers produce some of the world’s most sustainably harvested local seafood,” she says.