A new flour brand will be adding a splash of colour to supermarket shelves and Australian pantries, as it pledges support for Australian rural communities.
CarePantry Flour is 100% Australian owned and grown from responsibly farmed Australian wheat. Through its partnership with Rural Aid, CarePantry supports Australian farming communities by donating part of proceeds to the Australian charity.
“Our relationship with Rural Aid dates back to 2020, and it was important for us to extend this partnership to our new CarePantry brand,” explains Bill Quayle, Director at Rinoldi, producer of CarePantry Flour.
Rural Aid CEO, John Warlters says funds raised by CarePantry Flour will make a direct impact on farming communities: “Each bag of CarePantry Flour sold goes a long way in supporting Australian farmers, and we are most grateful for the support of Rinoldi.”
Launching in Woolworths next week, CarePantry Flour is unbleached and triple sifted to create a smooth texture for all baking needs. It will be available in Plain 1kg and Self Raising 1kg (RRP $2.50). CarePantry will donate 10c per bag of flour sold to Rural Aid.