Monday, November 25, 2024

Toby’s Estate introduces ‘better’ coffee bags

Toby’s Estate says it’s on a mission to ensure that even the busiest of Australians drink better coffee, launching specialty grade coffee bags.

Featuring freshly roasted specialty beans from the “cafe scene”, the new Toby’s Estate Specialty Coffee Bags are nitro sealed for “maximum freshness and flavour”.

“We know that people are as obsessed about really good coffee as we are, but sometimes there’s not the time or a machine handy to make that quality brew, and we wanted to change that,” says Toby’s Estate Head of Coffee Nicholas Rae.

“By nitro sealing the coffee after grinding, it locks in the super fresh flavours – you can now get that delicious quality coffee fix instantly without any equipment or mess. It’s our specialty coffee experience, all in one little convenient bag that you can take anywhere.”

The range includes two coffee blends:

  • Balance Brew. This brew “drinks like a charm” for black and white coffee drinkers alike. Through Toby’s “roasting wizardry”, the roaster has blended coffees from Brazil and Colombia to deliver this “magical all-rounder”. With milk, “enjoy classic notes of chocolate, sweet biscuit, nougat and stone fruit”. When enjoyed at its purest form, black, the coffee is described as being “rich and vibrant, bursting with notes of stone fruit and berries, with chocolate undertones”.
  • Bold Brew. This “double hitter” is promoted as being perfect if you love coffee with milk. By blending two “big guns”, Toby’s says it has doubled down on flavour to achieve a coffee that’s “bold and full”. Its Indian coffee brings an “intense richness with dark chocolate and toffee notes”, which is combined with the “chocolate, sweet biscuit, and nougat flavours” from its Brazilian coffee creating a “rich coffee hit”.

Toby’s Estate Specialty Coffee Bags are available to buy now in 10 bag boxes for RRP $14 from selected Coles supermarkets nationally and online at tobysestate.com.au.

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