Palmolive has introduced 100% recycled plastic bottles for its ranges in Australia and New Zealand, embracing a circular packaging approach. This sustainability milestone by the most penetrated personal care brand across ANZ is said to eliminate over 1,900 tonnes of virgin plastic.
Advancing the company’s commitment to a circular plastics economy, the transition underscores Palmolive’s dedication to reducing its environmental footprint and aligns with the Colgate-Palmolive Sustainability Goal to eliminate one-third of new (virgin) plastics and ensure all plastic packaging is recyclable, reusable, or compostable by 2025.
Palmolive is accelerating its commitment to a circular plastics economy by increasing the use of recycled materials in its packaging, building on the fact that around 15% of its range already contain at least 30% recycled content. This initiative aligns with consumer expectations, as 76% of Australians believe brands have a responsibility to take care of the planet, and 60% feel their retail choices impact the world around them.
Kate Johnson, Senior Representative at Palmolive Australia says the brand’s world centres around nature.
“It’s big, meaningful projects like this that really let us demonstrate our respect for nature,” she said.
“Implementing this project across our entire range helps us stay true to our brand purpose, and it’s this type of evolution that keeps our brand relevant.”
Palmolive’s products packaged in 100% recycled plastic bottles will roll out across retailers nationwide across the next six months.