CJ Foods Oceania, a global leader in Korean cuisine, and part of South Korean company, CJ Group, has expanded its flagship brand, bibigo, into IGA Supermarkets.
The milestone launch will introduce Australian shoppers to six bibigo products, offering authentic Korean flavours and further cementing the growing influence of Korean culture in Australia.
With bibigo products already available at Woolworths and Coles, the addition of IGA means CJ Foods’ products will now be available in more than 72% of grocery stores nationwide, representing over 3000 stores. This expansion highlights the increasing demand for Korean cuisine in Australia, fuelled by the global phenomenon of K-pop, Korean dramas, and the cultural wave known as Hallyu.
“Our partnership with IGA is an exciting opportunity to bring authentic Korean flavours to even more Australians,” said Eugene Cha, Managing Director of CJ Foods Oceania.
“The continued rise of K-culture in Australia has created a wonderful platform for us to introduce our products to mainstream markets. We aim to make quality Korean food accessible, convenient, and a household staple.”
The following products will be available in IGA:
- Homestyle Mandu Dumplings Pork 250g
- Homestyle Mandu Dumplings Pork and Kimchi Flavoured 250g
- Homestyle Mandu Dumplings Vegetable 250g
- Steamed Mandu Pork Dumplings 280g
- Steamed Pork and Kimchi Flavoured Mandu Dumplings 280g1
- bibigo Crispy Cheese Corn dog 400g
This is the first time bibigo’s Steamed Mandu Pork Dumplings, and Steamed Pork and Kimchi Flavoured Mandu Dumplings will be available in Australian mainstream retail, reflecting CJ Foods’ commitment to bringing innovative and authentic offerings to local consumers.
“With our latest entry into IGA, we are poised to further accelerate the expansion of K-food into new areas,” said Mr Cha. “We will continue to enter major distribution channels to ensure that customers can enjoy bibigo products anywhere in Australia.”
CJ Foods Oceania has invested significantly in the Australian market, including a $10 million commitment in 2023 to establish local production of bibigo products. Partnering with an Australian food manufacturer, this facility produces over 3,500 tonnes of mandu dumplings annually using locally sourced, healthy ingredients. Fostering regional economic growth, these Australian-made products are also exported to New Zealand.
Looking ahead, CJ Foods remains committed to innovation, sustainability, and adaptability, driving its mission to inspire Australians with authentic Korean cuisine.