Coles has launched Arth, a new range of “authentic” Indian products developed by India’s “most celebrated” celebrity chef Sanjeev Kapoor.

Available exclusively at 440 Coles supermarkets, the 15-product range is crafted with Mr Kapoor’s signature spice blends and deep culinary expertise, with each item priced $6 or less.

The Arth launch comes as more Australians embrace Indian cuisine at home, with Coles’ Indian grocery range growing nearly 60% over the past two years. In the past 12 months alone, it’s attracted the fastest-growing customer base across the grocery aisles, up 34%. 

India has also surged ahead of China to become the largest source of new Australian citizens and now ranks as the second largest overseas-born population in Australia (source: Australian Bureau of Statistics).

Mr Kapoor is promoted as a global icon and household name in Indian cuisine with Asia’s “longest-running” cooking show Khana Khazana, more than 200 “best-selling” cookbooks and over 26.5 million followers on social media. 

About the range

Mr Kapoor says the Coles range is designed to take the guesswork out of cooking and help more Australians fall in love with Indian food.

“I’ve spent my career showing people how authentic Indian food can be easy and enjoyable, and the Arth range is the next chapter of that journey here in Australia,” he says. 

“This range really is for everyone – whether you’ve grown up with these flavours or want to try something new. You don’t need special skills or fancy ingredients but just a love of good food.” 

The full Arth range is available now online and at select stores, with products including:

• Curry Pastes – Rogan Josh, Goan Curry, Tikka Masala, Mutter Paneer
• Marinades – Tandoori, Mint Chilli
• Pickles – Mango, Sweet Lime, Lime & Chilli, Lime Pickle 
• Khichdi – Masala, Spinach & Brown Rice, Brown Rice & Cumin
• Sauces – Mint Chapati Sauce, Special Chilli Sauce

Coles Chief Commercial Officer Anna Croft says the retailer is evolving with its customers to meet their changing tastes and preferences.

“Our customers are telling us they want more variety, more global flavours and simpler ways to enjoy dinner at home – and that’s exactly what we’re focused on delivering with the Arth range,” she says.

“These amazing products take the pressure off and give you that full-flavour hit without spending hours in the kitchen – no hard-to-find ingredients, no complicated steps.”