Woolworths has launched a “groundbreaking twist” on the finger bun, Filled Buns.  

Where finger buns traditionally only have the icing on the top of the bun, the “soft, slightly sweet” brioche-style bun, is now filled with the pink icing inside for “extra flavour”. The bun is finished with a “delicate” sprinkle of toasted coconut.

“We have all been there when you get a delicious finger bun and you are left wanting more of the iconic pink icing on top,” says Woolworths Product Developer for Bakery Ben Nguyen.

“Our Filled Buns solve this age-old problem in the most delicious way possible by adding a surprising amount of pink icing inside the bun, similar to what customers may have found with some of our limited edition hot cross buns.” 

The new limited-edition Finger Bun is available in a four pack (360g) for $5.50 at Woolworths stores nationwide.