Steggles is “making it easier” for Australians to support a good cause with the launch of the Charity Chook.

During July, 30¢ from every purchase will go directly to Australian children’s charities.

The initiative coincides with new research from Steggles, finding that despite 70% of surveyed Australians actively supporting charities, many are feeling the pinch.

Over a third of respondents (35%) admit they don’t feel financially comfortable enough to give regularly. 

When it comes to buying products that support a cause, surveyed Australians are most influenced by the price (30%) and the specific charity involved (26%). Steggles says this highlights a growing need for easier, more accessible ways to give back that still feel meaningful.

With 40% of the surveyed Australians saying they see buying a product that donates to charity as the most convenient way to give back, and 42% prioritising causes that support children and families, the Charity Chook “meets Aussies where they are, making it easier than ever to give back by simply picking up dinner”.  

To bring the initiative to life, Steggles has reimagined its Steggles Family Roast into the new Charity Chook, with custom packaging created in collaboration with acclaimed illustrator, Daniel Gray-Barnet.

The design features heartfelt artwork inspired by three Australian families who have been supported by Ronald McDonald House Charities, and their cherished memories created around the dinner table.

“Our Charity Chook makes giving back as easy as sharing a meal with your loved ones,” says Steggles CMO Yash Gandhi.  

“Every delicious bite brings Aussie families closer together, while lending a helping hand to kids and families who need it most. Good food, good company, and good deeds – it’s the Aussie way.”

The Charity Chook will be available from Woolworths nationwide from 1 July.