Pinterest and Ecommerce Equation have announced a strategic partnership to empower e-commerce brands to unlock growth through Pinterest’s platform, ahead of the 2025 holiday retail season.

This multi-faceted partnership includes the launch of a Pinterest Bootcamp, an exclusive learning program designed by Ecommerce Equation to help the members of its 2000-plus strong community master organic and paid strategies on Pinterest. This hands-on bootcamp is the first phase of a deeper integration of Pinterest-focused learning into Ecommerce Equation’s broader coaching curriculum.

In addition to tailored training content, members will gain access to exclusive Pinterest packages and offers.

Pinterest ANZ Industry Manager Jeroen De Koninck says Pinterest is delighted to partner with Ecommerce Equation.

“With 570 million global monthly active users, Pinterest has become a powerful platform for brands to connect with engaged audiences,” he says.

“Over the past two years, we’ve transformed our platform with innovative product offerings and a comprehensive suite of lower funnel solutions.

“Our automated tools like Pinterest Performance+ are helping brands maximise every ad impression, and we’re now delivering results across the full funnel – driving more clicks and conversions than ever before. This partnership enables us to offer these cutting-edge capabilities to Australian businesses, supporting their growth both locally and internationally.”

Ecommerce Equation Chief Product Officer Travis Wright says Pinterest presents a unique opportunity for e-commerce brands to reach new shoppers in a creative way.

“This partnership gives our members the training they need to explore the platform confidently and make it a valuable part of their marketing mix,” he says.

“This July we will have hundreds of members partake in a Pinterest Bootcamp who will also have the ability to access Pinterest Ad Rewards via our partnership.”

Pinterest will also be activating in person at upcoming Ecommerce Equation member events, with immersive, interactive brand experiences and a dedicated ‘lunch and learn’ session focused on driving Black Friday success through Pinterest.

This partnership is now live, with initial activations underway across the curriculum and coaching sessions, and in-person events kicking off in Australia.