Woolworths has launched two new celebration cakes designed to “bring the ‘wow’ factor” of a boutique bakery creation directly to the supermarket. 

These finish-at-home decorated cakes are the latest additions to Woolworths’ dessert range, rolled out in response to growing shopper demand for both value and quality.

Now available in stores nationally:

• Woolworths Leo the Lion Cake 900g ($30). A chocolate sponge, complete with buttercream and sprinkles, featuring decorations to “easily” finish the lion face at home.
• Woolworths Yasmin the Unicorn Cake 900g ($30). A vanilla sponge base with smooth vanilla buttercream and sprinkles, including all unicorn decorations for a creative finish in your own kitchen.

Woolworths Category Manager Laura McLeod says the retailer knows how much families want to make kids’ celebrations extra special while managing a budget.

“That’s why we’re so thrilled about our new celebration cakes like Leo the Lion and Yasmin the Unicorn – they bring all the fun and glamour of a custom creation, with super easy at-home finishing, making them a convenient choice for those ‘wow’ moments at any kids’ party,” she says.

Also joining the Woolworths bakery range this week are the:

• Woolworths Party Pack Mudcake Slices 24 Pack Vanilla ($14). This new flavour compliments the current chocolate mud cake slices which are popular as a cake hacking option, or as a sharing pack. 
• Woolworths Chocolate Cake Cupcakes 12 pack ($8.25). Building on the popularity of their vanilla counterparts, these cupcakes provide a “convenient and rich” cocoa treat for “any gathering”.

Ms McLeod says for those who love getting creative without the baking hassle, or just need to feed a big crowd, Woolworths’ versatile mudcake slab is the “ultimate all-rounder”.

“After seeing the incredible appetite for our chocolate slab, we knew it was time to introduce a vanilla option for all our dedicated fans,” she says.