Nespresso will be the first coffee brand in the world to source coffee beans from farms certified by the Rainforest Alliance under its new Regenerative Agriculture Standard.
The Rainforest Alliance, in recent years, has worked with farmers, partners, and experts to develop its new Regenerative Agriculture Standard.
Initially available for coffee, the standard aligns with international and local requirements for environmental labels. The new certification seal is designed to help companies and farmers measure regenerative outcomes, build climate resilience, and stand out in a fast-changing regulatory and consumer landscape.
Rainforest Alliance CEO Santiago Gowland says the organisation’s new standard combines scientific rigor with proven regenerative practices tailored to specific crops and regions.
“Our goal is to accelerate the transition to a new model of agriculture – one that helps protect, restore and regenerate the ecosystems on which we all depend,” he says.
“The new seal will help consumers support this transition by identifying certified products from farms adopting regenerative methods. For farmers, it offers recognised external validation for their efforts, greater market access, and enhanced value for their coffee, while supporting a more resilient future for both people and nature.”
The first Nespresso coffees to bear the new regenerative seal will go on sale in 2026.
Nespresso Head of Sustainability Jérôme Perez says Nespresso is proud to be the first brand to source Rainforest Alliance Certified Regenerative coffee.
“It’s a symbol of our commitment to building balanced, resilient, yet productive landscapes within our supply chain, which is essential if we’re to protect the future of the world’s quality coffees and the communities which depend on them,” he says.
“I hope this consumer-facing seal will encourage other brands to support coffee farmers in a wide-scale regenerative transition, while also enabling consumers to become more aware of the benefits of purchasing products sourced from farms that have implemented regenerative agriculture practices.”
