As Australians of all ages gear up for a record-breaking Halloween, M&M’s is adding a sweet twist to the frightfully fun season by revealing Australia’s spookiest suburbs.
More than one-in-five Australians – around 4.8 million people – are preparing to embrace the Halloween spirit, according to ARA-Roy Morgan’s 2025 Halloween Research. Nearly half set to trick-or-treat (46%) and stock up on sweets (47%).
Building on this growing excitement, M&M’s is turning up the fun this Halloween and hitting the road with Australia’s first-ever M&M’s Trick or Treat Tour Bus. This chocolate-filled adventure will roll into Melbourne’s eeriest neighbourhood, St Kilda, bringing Aussies together in the spirit (and mischief) of Halloween.
This comes as St Kilda took out the top spot for Victoria on Australia’s Top 10 Spookiest Suburbs list, closely followed by Ballarat, while Paddington and The Rocks in Sydney took out the top suburbs in New South Wales.
Trick or treat tour
M&M’s Trick or Treat Tour will cruise through St Kilda on Friday, 31 October. The exclusive, one-of-a-kind experience will make hair-raising stops across the suburb, giving attendees front-row seats to Melbourne’s most eeriest streets. Hosted by a lively MC, guests who dare to hop aboard will experience surprise appearances from the iconic M&M’s characters, along with cheeky photo opportunities and interactive chocolate giveaways.
“M&M’s loves to bring people together through fun, connection and chocolate,” said Mars Wrigley Australia Marketing Director Ben Hill.
“Halloween has become one of the fastest-growing community celebrations in the country, and we couldn’t think of a sweeter way to mark the occasion than inviting Aussies to jump aboard the M&M’s Trick or Treat Tour Bus, experience the nation’s spookiest streets in St Kilda, and have fun together while doing it!”
Suited to all levels of Halloween enthusiasts, from long-time Trick or Treaters to first-timers, the M&M’s Trick or Treat Tour is all about fun, colour, and connection.
Spots are free, but strictly limited, with up to four tickets per family. Click here to reserve a seat, visit
