Westfield has unveiled its 2025 Christmas campaign ‘Creatures of Christmas’; a celebration of the festive personalities that emerge when the tinsel goes up and the holiday spirit takes over. 

Welcoming all Creatures of Christmas to join in the joy at Westfield this season, ‘Creatures of Christmas’ shines a spotlight on the wonderfully human side of the season; the funny and perhaps familiar characters we all know (and secretly might be).   

Five festive faces take centre stage in Westfield’s ‘Creatures of Christmas’: 

• The Once-a-Year Festive Chef: Apron on and recipes out for a culinary masterpiece 11 months in the making. 
• The Every-Angle Memory Maker: Festive memories of every moment. Every. Moment.  
• The Sneaky Peek Gift Snooper: Always one step ahead of Santa with a squeeze, a shake, or a stealthy corner peel.  
• The Sleigh-All-Day Outfit Changer: Serving multiple looks before lunch is over.  
• The Surf-Before-Santa Morning Ripper: Up with the sun to catch a wave before presents. 
   

Scentre Group Head of Marketing, Brand and Communications Amy Copley says: “As the festive magic stirs, so do the Creatures of Christmas among us. This year, we’re celebrating the human, the funny, and the wildly different personas that emerge at Christmas and make this time of year so special.  

“We hope Aussies spot a few of these characters at their own festivities… or maybe even in the mirror. From gift detectives to festive chefs, we’re very proud to welcome every Creature of Christmas to celebrate with us at Westfield, this year and every year.” 

AKQA Chief Creative Officer Tara McKenty says: “Creatures of Christmas is a platform that celebrates how our personalities manifest during the most magical time of the year. We have tried to celebrate the quirks, the truths, and the behaviours that make us different but also the same. This campaign shows how Westfield is the home for all creatures of Christmas and simply celebrates our humanity in the most delightful way, at the most delightful time.” 

‘Creatures of Christmas’ will appear in Australia and New Zealand across the Nova Network, Spotify, Meta, YouTube, Pinterest and across OOH via oOh!, JCD and QMS. Media was handled by WPP Media agency EssenceMediacom. 

‘Creatures of Christmas’ will be amplified on the Connected Screen Network across all 42 centres in Australia and New Zealand.