QIC Real Estate is inviting Australians to take joy to the limit this festive season with the launch of its 2025 Christmas campaign ‘Joy Bringers’ – a national celebration of festive experiences, connection, and “the simple delight of getting it all done, joyfully”, in-centre.
Launching across 14 QIC centres in Victoria, New South Wales, Queensland and the ACT from 3 November to 24 December 2025, Joy Bringers builds on last year’s success with a refreshed brand film, Christmas Legends, capturing the heart, humour and heroism of the season.
The campaign invites Australians to embrace the missions of Christmas – from finding the perfect gifts to effortlessly booking the family Santa photo and discovering festive fun in-centre – QIC centres are the joyful destinations that offer it all.
“Christmas isn’t just about ticking off a list – it’s about finding joy in every mission,” says Bronwyn Cooper, Head of Marketing, QIC Real Estate.
“At QIC, we’re making sure every part of the season – from shopping and celebrations to Santa photos and community events – are a chance to experience the true meaning and joy of Christmas.”
A season of missions, moments and magic
From Santa’s arrival in early November through to Christmas Eve, QIC centres have come alive with the special sights, sounds and excitement of the season – sparkling decorations, family entertainment, community choirs and festive gatherings designed to make every visit a joy.
Festive highlights include:
- Santa photography experiences – from traditional family Christmas photos to Baby’s First Christmas, Pet Photos and Sensitive Santa sessions.
- Black Friday missions (24-28 November) – a series of in-centre missions where in cart becomes in hand, offering certainty, savings and instant satisfaction.
- Festive workshops and community events – hands-on, family-friendly activities celebrating creativity and connection.
- Gift wrapping for good – helping raise funds for local charities.
- Christmas Markets – showcasing local artists, makers and small businesses.
- Extended trading hours – making it easy to complete every Christmas mission right up to Christmas Eve.
Joy that gives back
Generosity is at the heart of The Joy Bringers too. Through initiatives such as Gift Wrapping for Good and community-led fundraising activations, QIC centres will support over 40 organisations this year including The Salvation Army, St Vincent de Paul, Starlight Children’s Foundation, Foodbank Australia, Beyond Blue, and a range of local charities. These initiatives provide food, gifts and vital support for families, reflecting QIC’s deep commitment to the communities it serves.
“The Joy Bringers connect our communities — in celebration, in the Christmas spirit, and through the ongoing support and care of our partners and local organisations,” Ms Cooper said.
“Our centres are more than places to shop; they’re destinations where the true meaning of the festive season comes to life, and where connection, generosity, and joy are shared by all.”
New arrivals
Timed to coincide with the festive season, QIC has unveiled new Designer Precincts at Canberra Centre and Castle Towers and introduced a spectacular new Santa Set at Robina Town Centre, reinforcing the company’s commitment to creating destinations that blend style, service, and meaningful experiences.
QIC locations
- Queensland:
- New South Wales:
- Victoria:
- Australian Capital Territory:
