Hellmann’s has teamed up with NRL superstar Kalyn Ponga and Melbourne fashion label REIGNER to create the world’s first bow tie that discreetly dispenses mayonnaise.

The striking blue bow tie features a sleek, hidden nozzle that dispenses Hellmann’s signature creamy mayonnaise with a gentle squeeze.

Designed to turn sauce smuggling into a fashion statement, the BYO Bow gives Aussies permission to bring their favourite flavour anywhere.

The launch responds to research that found one in five (19%) of Aussies admit to sneaking their own condiments into restaurants. Yet, over half (53%) say BYO sauce is socially unacceptable.

For many, confidence is the missing ingredient. While Aussies love their flavour, only four per cent of sauce smugglers dared to bring their own condiment into fine-dining restaurants, with the rest (96%) choosing to play it safe at more relaxed venues like cafes, pubs, fast food outlets and food courts. 

“Australians clearly don’t want to compromise on transforming everyday meals into something more enjoyable, even if it means bending the rules,” said Annie Lucchitti, Head of Nutrition at Hellmann’s.

“The BYO Bow proves that Hellmann’s mayonnaise belongs everywhere, turning any meal into a moment of true mealtime pleasure. With its unmistakably rich and creamy texture, Hellmann’s elevates every bite, bringing the ‘hell yeah’ and making ordinary moments taste extraordinary.”

The new findings reveal a nation truly obsessed with condiments:  

• BBQ sauce reigns supreme as the nation’s most smuggled condiment (37%), followed closely by mayonnaise (34%), hot sauce (33%) and tomato sauce (32%). 
• Whilst 79% of sauce smugglers admit they’ve been caught red-handed, most (34%) said it ended in a laugh, while just 22% were asked to put it away. 
• Almost half (49%) said they’d be delighted or amused if a date pulled out a secret sauce stash at dinner, whilst seven per cent said that it would be a deal breaker.

To celebrate the nation’s love of flavour, Hellmann’s is giving Australians the chance to win their very own Hellmann’s x REIGNER BYO Bow, and a year’s worth of mayonnaise.