News Corp Australia has launched the third annual Health of the Nation, a four-week editorial campaign to inspire Australians to establish and sustain healthy habits that deliver tangible, long-term health benefits. 

Woolworths returns for the third consecutive year as presenting partner, with supporting partner Anytime Fitness joining Health of the Nation for the first time. 

Championed by News’ health media brand Body+Soul, together with news.com.au, the campaign is informed by this year’s ‘Health of the Nation’ report, a survey of more than 3000 Australians.

Results reveal happiness remains the number one wellbeing goal for 2026. This is followed by a cross‑generational shift towards longevity, with ‘staying healthy as I age’ emerging as the second‑biggest health goal, ahead of weight management, mental health and appearance. Longevity and healthy ageing now sit among the top five motivations to get and keep fit and to eat well, and 45% of respondents saying healthy ageing is why they’re drinking less alcohol.

Functional nutrition is surging, with nearly two‑thirds (68%) of those surveyed eating with at least one health goal in mind, such as gut health, energy, immunity and mental. Dieting motivations have also shifted to more holistic goals, including healthy ageing (26%), hormone balance (20%) and mental focus (19%).

Healthy content

Through written, video and interactive storytelling, the editorial series will explore demographic perspectives that “enhance” people’s understanding of both their own health profiles and the broader health of the nation.

Body+Soul Content Director Jacqui Mooney says the health media brand cares deeply about creating content that will shape a healthier Australia.

“This year’s comprehensive ‘Health of the Nation’ report reveals some of the biggest shifts in the country’s physical and mental wellbeing, along with the trends making major waves, from the rise of functional eating and ongoing demand for strength training to longevity as a primary health goal,” she says.

“These insights have allowed our editorial team to hone in on what matters most, delivering practical ways to help Australians feel fitter, stronger and happier long-term. Over the next four weeks and beyond, we’ll roll out tips, tools and techniques from leading experts across Body+Soul’s print, digital, social and video channels to make 2026 our audience’s healthiest year yet.”

Woolworths’ role

Woolworths Retail Managing Director Annette Karantoni says Woolworths is strongly committed to making health easier for Australians.

“We know that health is a priority for our customers, alongside price and quality,” she says. 

“Australians want access to simple, affordable and healthier options. Beyond the fantastic fresh food produced by farmers across the country, we also work with many other suppliers – focusing on great new product innovation, to bring healthier options to our supermarket shelves at great prices.

“Our commitment to helping Australians live healthier lives is exactly what Health of the Nation is all about, and we’re proud to again be supporting this important campaign.”

The roll out

The Health of the Nation campaign runs across healthofthenation.com.au and Body+Soul in The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), Sunday Mail (SA), Sunday Tasmanian (TAS) and news.com.au.

A consumer marketing campaign will support Health of the Nation, with promotion across digital, print, video and social channels.