Maxibon has joined the current cookie craze, launching Maxibon Choc Chip Cookie.

The new variant features a cookie dough flavoured slab full of choc chips, sandwiched between two fully loaded choc chip cookies on one end, and dipped in choc with more cookie pieces on the other.

According to Maxibon, its latest product puts the biccie side in the spotlight and might just spark a fresh debate over ‘which side first’.

“We know the biccie side is the favourite part of the Bon for many fans, so this launch was all about enhancing that experience even further with a creation Aussies haven’t yet seen from Maxibon,” says Peters Ice Cream Head of Marketing Andrea Hamori.

“Maxibon Choc Chip Cookie was made to be craved – a fully loaded, cookie-centric Bon designed to deliver on texture and flavour. If you love cookies, this one’s for you.”

Maxibon Choc Chip Cookie is now available at 7-Eleven stores. From mid-February onwards, the product will roll out nationwide in multipacks (RRP $11.50) at Coles, Woolworths and independent grocery stores, as well as loose packs (RRP $5.60) in petrol and convenience stores.