Hugos Chocolate and Cinnabon are launching Hugos Cinnabon Bombs next week.

Inspired by the flavours of American bakery brand Cinnabon, the new product features a soft cinnamon flavoured centre made using Makara cinnamon and crispy filo pastry pieces, coated in “smooth” cream cheese frosting inspired by the flavours of a cinnamon scroll. 

Landing exclusively in Coles stores nationwide from 10 August, the new Hugos Cinnabon Bombs are expected to become one of the most talked-about confectionery launches of the season.

Said to be already known for creating some of Australia’s “most playful and viral” chocolate products, like its Milk Chocolate Pistachio Bombs, Hugos Chocolate says it continues to push flavour boundaries with creations designed to stand out both on shelves and across social media.  

Hugos Chocolate founder Costa Kon says his company loves being the first to bring global flavour trends to Australians in a way that feels fun, new and impossible to ignore.

“The Cinnabon craze is huge internationally right now and we knew we had to turn it into a Bomb,” he says.

“Collaborations and viral flavour drops are where the category is heading, and we’re excited to keep pushing the boundaries with retailers like Coles.”

Dave Mikita, President of International and Retail Channels Licensing at GoTo Foods, says Cinnabon has built a global fanbase, and this collaboration transforms those beloved tastes into a unique confectionery experience.

“Hugos has a proven track record of creating innovative products that capture consumer attention, making them an ideal partner to help us extend the Cinnabon brand beyond our bakeries and into new snacking occasions,” he says.

The 130g packs (RRP $6.50) will be available in Coles stores nationwide from 10 August.