New research commissioned by WHISKAS reveals just how far Aussie cat parents will go to keep their feline friends happy – particularly when it comes to mealtimes.

The research of more than 1000 Australian cat owners found that more than half (53%) say their cat demands something different despite already having food available. And when dinner doesn’t meet feline standards, owners are quick to adapt, with nearly half (45%) admitting to preparing or serving a completely different meal when their cat refuses or appears unhappy with its food.

It seems cats have mastered the art of training their humans right back, with 81% of cat owners saying their cat has trained them to respond to its demands. Seven in ten (69%) confess their cat has a better lifestyle than they do, and one in three (34%) admit their cat would be boss of the household, outranking their partner, who just 13% say would be in charge.

“Cat parents know their cats can be wonderfully particular, and our research shows just how much Aussies adjust their routines to keep their cats happy,” said Anthony Dean, Marketing Director of Mars Petcare ANZ.

Delivering variety and texture

The research comes as WHISKAS launches its new WHISKAS Dry with POCKETS range. The range was created for cats who know exactly what they like. Each bowl combines WHISKAS’ improved kibble recipe with new POCKETS – extra crunchy on the outside and deliciously creamy on the inside – delivering variety through flavour and texture in every bite, bringing enjoyment and purrs to mealtime.

“With WHISKAS Dry with POCKETS, we wanted to create something that truly meets those preferences – a mix of crunchy and creamy textures that cats instinctively love, backed by complete and balanced nutrition,” said Mr Dean. WHISKAS Dry with POCKETS is now available in 800g to 12kg bags, in a variety of flavours, at local Australian grocery stores, pet retailers and online. RRP from $7.