Allen’s Jungle Stretchies and Sea Stretchies are designed to give Mum a helping hand to treat her kids responsibly, giving her confidence she won’t overindulge them.
The medium-sized bags contain fun and playful shapes in the themes of the jungle and sea. Each lolly has two flavours and two bright colours. It is also a perfect-portioned lolly – one lolly equals one portion – to discourage overindulging. There is an on-pack call out of portion to further reinforce this message.
As with the current medium bags range, the new products have an RRP of $2.95.
The launch is being supported by a $3 million media spend incorporating TVC, digital and outdoor.