today-is-a-good-day
Friday, March 29, 2024

Nestlé launches ‘perfectly portioned’ range

allens sea stretchies 161g bag 3dAllen’s Jungle Stretchies and Sea Stretchies are designed to give Mum a helping hand to treat her kids responsibly, giving her confidence she won’t overindulge them. 

The medium-sized bags contain fun and playful shapes in the themes of the jungle and sea. Each lolly has two flavours and two bright colours. It is also a perfect-portioned lolly – one lolly equals one portion – to discourage overindulging. There is an on-pack call out of portion to further reinforce this message.

As with the current medium bags range, the new products have an RRP of $2.95.

The launch is being supported by a $3 million media spend incorporating TVC, digital and outdoor.

Related Articles

Stay Connected

533FansLike
944FollowersFollow
699FollowersFollow

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.