Wednesday, April 24, 2024

Nestlé launches ‘perfectly portioned’ range

allens sea stretchies 161g bag 3dAllen’s Jungle Stretchies and Sea Stretchies are designed to give Mum a helping hand to treat her kids responsibly, giving her confidence she won’t overindulge them. 

The medium-sized bags contain fun and playful shapes in the themes of the jungle and sea. Each lolly has two flavours and two bright colours. It is also a perfect-portioned lolly – one lolly equals one portion – to discourage overindulging. There is an on-pack call out of portion to further reinforce this message.

As with the current medium bags range, the new products have an RRP of $2.95.

The launch is being supported by a $3 million media spend incorporating TVC, digital and outdoor.

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