An online-only supermarket developed by the team behind Aussie Farmers Direct is now open for business in NSW.
The General Store carries more than 4,000 of Australia’s most popular grocery brands, promising low prices and hundreds of specials and ‘bulk buys’ not available in supermarkets. The range complements the fresh produce lines sold through Aussie Farmers Direct, and is aimed at giving customers an online alternative to Australia’s supermarket duopoly.
The NSW launch is the next stage of a planned national store rollout, following The General Store’s debut in Victoria.
“We’ve been thrilled with the response to The General Store in Victoria,” Aussie Farmers Direct CEO Keith Louie said. “Our customers have loved being able to add all their grocery and household needs to their regular Aussie Farmers Direct order, saving themselves a trip to the supermarket.”
He said The General Store wished to remain true to the social purpose behind Aussie Farmers Direct, offering customers much greater transparency about the origin of products sold.
“We want to make it easy for customers to make informed purchasing decisions,” he said. “So, from corn flakes to canned soup and toilet tissue to toothpaste, the Australian-ness of all products sold in The General Store is clear, and in our aisles you can always sort by ‘Australian first’.”
