Kellogg’s has launched a new cereal, Coco Pops Chocos, with 25% less sugar than the original Coco Pops.
Promoted as striking the balance between taste and nutrition, the new product features “enhanced” nutritional benefits and 4 Health Stars. This is said to be thanks to seven “essential” vitamins and minerals, fibre, and its reduced sugar.
To help Kellogg’s perfect the “yummy” taste, Coco Pops Chocos were put to the “ultimate” taste test by the “most honest critics”, kids. The cereal was labelled “delicious”, “very chocolatey” and “super crunchy”.
“In the whirlwind of busy mornings, we know that parents are looking for options that will fuel the day’s activities quickly, without compromising family time or nutrition,” says Kellanova ANZ Marketing Manager Natasha Sunderland.
“Coco Pops is already a breakfast favourite across the nation, and with the enhanced nutritional benefits and iconic chocolatey taste of new Coco Pops Chocos, we know the new product will be a hit at the breakfast table.”
Coco Pops Chocos (260g) is now available nationally at Woolworths and Coles, with a RRP of $7.