The ACCC has appointed Sarah Proudfoot as its new CEO following an extensive external recruitment process.
Ms Proudfoot started with the ACCC/AER in 2005 when she joined the agency’s Infocentre.
She has since held a range of senior roles in the agency, including executive general manager of the ACCC Infrastructure Division between 2020 and 2024 with oversight of the ACCC’s work across telecommunications, rail, ports, airports, electricity and gas as well as the 2023 Childcare Inquiry.
Ms Proudfoot was appointed Executive General Manager of the ACCC’s National Anti-Scam Centre in August 2024 and has been Acting Chief Executive since February 2025.
ACCC Chair Gina-Cass Gottlieb says during Ms Proudfoot’s career, she has consistently demonstrated her ability as an outstanding strategic leader with personal drive, credibility and integrity, and a strong commitment to public service.
“I am confident that with Sarah’s contribution as CEO leading our capable people, our agency will continue to deliver important outcomes for the Australian economy and community,” she says.
Ms Proudfoot says one of the many things she’s loved in her time at the ACCC is the fact its work makes a difference to people’s lives every day.
“It is a significant responsibility and privilege to take on the role of CEO and to work with Commissioners and our talented, dedicated team in the interests of consumers and protecting competition across our economy,” she says.
Ms Proudfoot holds a Bachelor of Arts and a Bachelor of Laws.
