Nine in 10 Australian shoppers say they would switch supermarkets to save money on their grocery bill, according to new research conducted by Galaxy for ALDI Australia.
On average, survey respondents said that a 38 per cent saving would compel them to change where they buy their groceries, while 14 per cent would switch to save any amount.
These are some of the findings of ALDI’s Grocery Wallet Research, uncovering the latest influences on Australians’ grocery-buying habits. The research surveyed more than 1,000 main grocery buyers across Australia to investigate the impact of factors such as freshness, price and convenience on supermarket spending and loyalty.
“At ALDI, our priority has always been to provide shoppers with high-quality groceries at permanently low prices,” an ALDI Australia spokesperson said.
“Our research shows that now more than ever people are conscious of how and where they are spending their dollars, and this is having a significant impact on supermarket loyalty.”
Unsurprisingly, the highest number of main grocery buyers nominated the price of groceries as the reason they would become a return shopper (27 per cent), compared to other factors such as convenience (14 per cent). Freshness and country of origin also influence supermarket loyalty.
One in five shoppers said they would switch supermarkets if they knew they could get fresher products elsewhere, while nine in 10 want to allocate more of their weekly spend to fresh food – on average, 22.1 per cent of their budget or $32.90 a week. The cost of items was central to this decision, with 51 per cent of people agreeing they would buy more if they knew they were getting the best price.
The most motivating buying decision that divided generations was whether products were Australian made. Among all respondents, baby boomers were more likely to rank Australian made products as very important to them (59 per cent), compared to 41 per cent of gen X and 36 per cent of gen Y shoppers. Women also felt more strongly about their store supporting Australian products, at 50 per cent compared to 38 per cent of men.
The research showed that, on average, main grocery buyers are spending $145.70 on their weekly shop. Single-person households spend $93.70, two-person households $134.60, and $184.20 is spent in households of three or more people.