Asda will be adding a host of new convenience stores to its estate by the end of the month.
The announcement comes as the retailer continues its program to convert the convenience stores acquired from the Co-op and EG Group to its new Asda Express convenience brand.
The 21 stores set to open by the end of January is on top of 17 stores that have already opened this month in locations such as Southampton, Cardiff and Clapham.
The newly converted Asda Express stores stock up to 3000 branded and own-label products to suit a broad range of customer needs including ‘top up’ shops for essential items such as milk and bread, grabbing lunch on the go or cooking dinner from scratch.
Asda Vice President of Convenience Andy Perry says: “After pausing our convenience rollout during the festive period, the programme is now in full swing once more. We have exciting plans to accelerate the programme over the next couple of months with the aim of converting all 470 stores acquired from the Co-op and EG Group to Asda Express before the end of Q1. We are looking forward to opening our doors and welcoming customers in new locations right across the UK.”
Addressing Asda’s gap in the growing convenience market has been a key pillar of the retailer’s strategy since its acquisition by the Issa brothers and TDR Capital Ltd completed in 2021.