BSc and Violet Crumble have collaborated once again, this time launching a range of protein powders.
Now available in Woolworths, the new range includes:
- BSc x Menz Violet Crumble Protein Powder Choc Honeycomb 400g
- BSc x Menz Violet Crumble Protein Powder Caramel Honeycomb 400g
- BSc x Menz Violet Crumble Protein Powder Choc Mint 400g
BSc founder Greg Young describes the product as a Violet Crumble lovers’ “protein of their dreams”.
“This partnership is the first of its kind in Australia,” he says. “Off the back of the success of our soft bar launch in collaboration with Menz Violet Crumble back in May, we couldn’t be more excited to bring this exciting new range of protein powders to the market.”
Menz National Marketing and Licensing Manager Polly Love says Violet Crumble is thrilled to be collaborating with BSc in what some may consider an unlikely mash-up.
“We are always looking for new ways for Aussies to enjoy that iconic Violet Crumble flavour and we love to shatter expectations of what is possible,” she says.