Australian family-owned business, Bundaberg Brewed Drinks, has partnered with Woolworths to launch an exclusive limited-edition Retro Ginger Beer 10 pack for summer.
The limited-edition release is the same Bundaberg Ginger Beer consumers know and love, however the exclusive new packaging pays homage to the longstanding history of the iconic brand.
The Australian brewers has recreated the original artwork from their 1968 Bundaberg Range as a nostalgic flashback for consumers.
The Retro Ginger Beer carton features vintage imagery of BBD’s original Electra Brewery on the front panel, as well as four hero images that celebrate the rich history of the fourth-generation Australian family-owned business.
Bundaberg Brewed Drinks CEO John McLean says that the new release was a great way to showcase the brands rich Australian heritage.
“We’ve been brewing our range for over 54 years now and we wanted to showcase that longstanding history with consumers,” Mr McLean said.
“Our research suggests that brand heritage is a driver of trust in our consumers and brings a competitive advantage on shelves, so we’re excited for this limited release to be arriving in time for summer.”
Woolworths Commercial Director, Grocery Food, Ewan Shearer says, “We’re pleased to continue to support an iconic Aussie company like Bundaberg and exclusively celebrate the brand’s heritage with this limited-edition packaging.”
The Bundaberg Retro Ginger Beer will be available in four different pack designs exclusively at Woolworths from 1 December.