Byron Bay brand We* the many, which produces carbon neutral gourmet health food with the principal purpose of investing 50 per cent of profits into carbon reduction projects, revealed its new-look mono-material recyclable packaging.
The announcement coincides with a Woolworths partnership that will see the “climate first” gourmet breakfast range — including its popular Prebiotic granola and seasonal pink Antioxidant porridge — stocked in the supermarket chain’s new ‘Health Food Pantry’ aisle.
“The packaging focuses on the scientifically proven functional health benefits of the ingredients and is now made from single polymer plastic that can be recycled back into a high value product with multiple uses,” explains We* the many co-founder Will Brook. “This gives consumers a product choice that is not only good for their health, but also good for the planet.”
Produced locally in the NSW Northern Rivers, the range is carbon neutral, preservative and additive free, non-GMO and vegan friendly.
“Investing in the climate is as simple as starting with your everyday breakfast choice,” Mr Brook said.
“Built on a sustainable business model where investing in climate change is core to our business success, We* the many has invested in green bonds since launching in 2020, with its next climate positive investment target of $100,000.
“We want to integrate business and investing in the climate as a commercial solution, that over time, can make an even bigger impact on the climate as our investments and business grows,” he said.
All four of its products including Prebiotic Granola, Antioxidant Granola, Turmeric Granola and Antioxidant Porridge are available nationally at 332 Woolworths stores.
Founders of We* the many include the Byron Bay-based Brook family — Pam, Martin and their sons Will and Eddie — from Brookfarm and Cape Byron Distillery; and Brad Rogers and Jamie Cook, two of the co-founders of Stone & Wood.