Even though intense rivalry exists between Australia’s main supermarkets, Aldi has once again emerged the winner in overall popularity in the Canstar Blue’s Most Satisfied Customers Award for 2019 ranking.
Surpassing Foodland, Woolworths, IGA and Coles in terms of value for money and food quality, Aldi’s shoppers have been recognised as Australia’s most satisfied for the seventh time in nine years.
Aldi’s five-star scoring
The supermarket giant scored five out of five stars for overall customer satisfaction, value for money, Super Savers and the quality of exclusive brand products.
The freshness of fruit, vegetables and meat also scored five stars, proving that the work invested into improving fresh produce has been recognised.
Customer service though gained three out of five stars, with Woolworths and Coles failing to take the lead in the face of IGA emerging with the best score.
Canstar Blue gained its insights through a survey that questioned almost 3,000 shoppers about their experiences of buying groceries from their local store of choice. In the survey IGA came in second, with Coles coming in third ahead of Woolies, and Foodland taking fifth spot.
Cited reasons for Aldi’s win
Reasons cited for the win by Canstar include Aldi establishing strong supplier relationships for fresh produce; its focus on sustainability and refusal to offer single use carrier bags (estimated avoidance of 40,000 tonnes of plastic); its focus on catering to various consumer needs, diets and tastes such as vegan vegetarian and organic as well as impressive products such as Halloumi Fries, Butter Chicken Naanwich, Yoconut, Salted Pretzel Milk Chocolate and Rose Gin; special buys such as on Wednesdays and Saturdays; and its modern look.
According to a report prepared in partnership with PwC, ‘Making a Good Difference: how Aldi contributes to the Australian Economy’, Aldi shoppers save $2.2 billion a year.
