Cartology successfully renewed its long term retail out of home partnership with Mirvac, including the significant addition of Broadway Centre in Sydney CBD for the first time.
The agreement will see Cartology own, manage and operate over 230 small and large format retail out of home screens within nine Mirvac centres across Australia’s eastern seaboard including Birkenhead Point, Broadway Sydney, Greenwood Plaza, Moonee Ponds, Orion Springfield and more.
Broadway Centre hosts over 11 million annual customer visits. It is home to over 140 local and international brands and is ranked “number two” in Australia for annual turnover per square metre*, reaching customers from fashion and home goods to electronics, dining and grocery.
Cartology General Manager of Commercial Development and New Business Tom Windeye says: “We’re delighted to deepen our collaboration with the Mirvac team. This partnership broadens our retail out of home scale, enabling both FMCG and non-FMCG brands to forge meaningful connections with their target audiences at the right moments during their shopping journeys. Fuelled by our robust customer insights, we can connect brands to the right customers and deliver more relevant and impactful experiences in-centre.”
Mirvac General Manager – Retail Alison Flemming says Mirvac’s partnership with Cartology has been “a fantastic collaboration to date.” “Our aim is to create engaging and relevant experiences for our customers across our retail centres and we are confident this partnership with Cartology and the Woolworths Group, will help us achieve that goal,” Ms Flemming said.
The partnership announcement follows Cartology’s retail out of home growth with Vicinity Centres nationally, bringing its total retail out of home offering to over 3400 screens.
*Source Shopping Centre News Big Guns.