Cartology has announced the growth of its sales team under the new appointment of media executive, Tony Prentice as Director of Client Partnerships and Sales.
Mr Prentice joins Cartology with over 25 years of media experience and background across digital and out of home, most recently as chief revenue officer at Mamamia. He will commence his new role, effective immediately, leading Cartology’s Client Partnerships team, Agency Sales team, BIG W sales team and Client Strategy team.
“Tony has been a long time industry peer of mine and I’m excited to see him bring his expertise in commercial and sales strategy and data-driven decision making into the business,” said Cartology Managing Director Mike Tyquin.
Cartology’s Agency sales team also goes from strength to strength with the appointment of Martin Wood as General Manager, Agency Partnerships and Sales. Mr Wood has a strong background in media, working closely with agencies across digital, out of home and retail media. As Cartology’s rollout of over 1,000 screens across the Vicinity network nears completion, he will be the driving force behind Cartology’s retail out of home network.
Reporting into Mr Wood, Marie Galinsky will also step into the role of Head of Agency Sales – Southern States, Sophie Hodgson in the newly created role of Head of Independent Agencies, Sam Cameron in the newly created role of National Sales Manager – Large Format, and Brigette Curtin as Group Sales Manager Independent Agencies and Direct in NSW. Shannon Moriarty continues to lead the agency sales team across NSW.
The appointments come as comes as Cartology sets course on its next five years in retail media with an ambition to address broader marketing objectives and help brands grow.
“We’ve just celebrated Cartology’s fifth birthday and the next stage of our development and growth is incredibly exciting,” said Mr Tyquin. “We’ve got a big job to do to continue to lead the market in customer media in-store, online and through retail out of home by connecting and unlocking our end to end proposition for our clients.”