News

$51 billion is spent on promoted sales – but do they work?

New research by Nielsen has found that retailers and manufacturers often see no return on investment from promotions. In Australia, retailers spend $51 billion on promoted sales. But Nielsen says 48 per cent of this income would have come in anyway, whether the sales were promoted or not. As a …

Read More »

ALDI recognised as an ‘Employer of Choice’

The Australian Business Awards 2018 have recognised ALDI Australia as an Employer of Choice. The awards recognise organisations that have developed leading workplaces. This means they maximise the full potential of their workforce through practices demonstrating effective employee recruitment, engagement and retention. “With 11,500 employees and growing, we’re proud of the …

Read More »

On the up: retail sector grows for three months in a row

Aussie retailers have welcomed their third consecutive month of retail growth, according to the Australian Bureau of Statistics (ABS). National Retail Association Dominique Lamb gave the figures a cautious welcome. She says there is still a long way to go for the domestic industry. But she also acknowledges that June’s …

Read More »

Needless indulgence ‘can make you happier’

Some consumers feel “happier” after buying something “indulgent” if there is no good reason for it, according to new research. The research comes from a team of marketing academics led by Francine Espinoza Petersen from ESMT Berlin business school. Her team did several studies examining consumers’ emotional responses and subsequent …

Read More »

Woolworths Rewards coming to Google Pay

Android users can now get Woolworths Rewards on Google Pay at Woolworths and BWS stores, according to Woolworths Group. Woolworths describes the move as “a first in Australian supermarkets”. It claims it will give Woolworths’ 11 million Rewards members a “simple and secure” way to earn and redeem loyalty points …

Read More »

Are British blokes too manly to be green?

According to Mintel, British men lag behind women when it comes to maintaining good environmental habits. But could gender stereotypes be holding them back? This is the thorny question Mintel’s new research raises. Overall, Mintel found that 65 per cent of Brits say they’re trying to live more ethically than …

Read More »

Harris Farm Markets calls for bag ban after Coles U-turn

Harris Farm Markets has renewed its call for a ban on single-use plastic bags after Coles pledged to give out reusable plastic bags indefinitely. “We’re really disappointed by the decision from Coles Supermarkets this morning to backflip on their plastic-bag ban and give out reusable plastic bags free of charge …

Read More »

Woolworths and Coles support drought-hit Aussie farmers

Woolworths this week announced its support of Rural Aid, in a partnership that will help double the charity’s existing capacity in the next 12 months. The retailer says it has done this to support Australian farmers and rural communities affected by the drought. Hundreds more farmers are set to benefit …

Read More »