Chobani has collaborated with Foodbank to create a new yoghurt with 100% of the profits donated to help the charity put meals on the table for vulnerable people across Australia.
Now available in Coles and Woolworths and leading independent retailers, Fruit for Good 170g pot is a fruit salad flavoured yoghurt with a delicious blend of pineapple, strawberry, watermelon and apple.
The development of the product is the first project of its kind in Foodbank Australia history. Chobani and Foodbank Australia have worked together holistically to ensure as much money as possible is donated to help those in need.
Across Chobani’s entire supply chain – from ingredients, packaging and retail – partners are also donating to Foodbank.
“We’re really proud to lead the way, using food as a force for good, and we’re delighted that our suppliers have jumped on board by also donating their profits for our Fruit for Good yoghurt,” says Chobani Australia Managing Director Lyn Radford.
As part of their longstanding partnership, Chobani makes a broad range of fresh product for Foodbank every week to be distributed to communities in need across the country. Chobani has donated over one million meals to Aussies in need and hope to elevate their support with the launch of Fruit for Good.
Foodbank Victoria CEO Dave McNamara says Chobani has broken the mould on how companies can assist charities to do their work.
“If there is one thing this pandemic has taught us, it’s that we have to adapt and that’s what Chobani has done here,” he says, “This new product is demonstrating what we can achieve for vulnerable people.”