Global leader in Korean cuisine, CJ Group, has announced the renewal of its broadcast partnership with Tennis Australia through its entertainment division, CJ Media. The new multi-year deal will see CJ Media’s linear channels and OTT platform TVING continue to broadcast the Australian Open in South Korea until 2027. 
“Blending cultural and commercial success to foster global connections is a core value for us,” says Eugene Cha, Managing Director of CJ Foods Oceania, part of the CJ Group. “The Australian Open is one of the world’s premier tennis tournaments and is hugely popular with South Korean audiences. We are thrilled to be a broadcasting partner for this iconic Australian event.”
Since 2022, CJ ENM, the media & entertainment arm of CJ Group has facilitated broadcasting the event back to South Korea via its television channel tvN Sports and streaming platform TVING. tvN Sports reaches over 95% of Korean households, and TVING is the country’s “number one” domestic OTT service. This partnership not only strengthens the cultural bridge between Australia and South Korea but also promotes Australia’s premier sporting event to a global audience.
“Asia accounts for 35-40 per cent of the AO’s global viewership and South Korea consistently ranks in the top five Asian countries by viewership, making it a key market for us,” said Tennis Australia Chief Commercial Officer Cedric Cornelis.
“We are delighted to extend our agreement with CJ Media, to broadcast the Australian Open to our large and growing fan base in South Korea.”
In Australia, CJ Group is most widely known for its Korean cuisine business, CJ Foods Oceania, that has revolutionised the Australian palate with its premium food brands, most notably bibigo, the world’s “leading” Korean food brand.
The flagship brand, bibigo, is now available in over 72% of grocery stores nationwide. Its recent expansion into major supermarket retailers, including IGA Supermarkets in early 2025, reflects the growing demand for Korean cuisine in Australia. This surge in popularity is driven by the global phenomenon of K-pop, Korean dramas, and the broader cultural wave known as Hallyu.
Globally, CJ Group generated the annual revenue of $45.4 billion in 2023 and leads the frozen dumpling category in Korea and the U.S. Locally, CJ Foods Oceania distributes over 200 SKUs, including dumplings, kimchi, instant rice, and seaweed, and achieved approximately 43% cumulative sales growth from Q1 to Q3 2024 compared to the same period in 2023.
CJ Foods Oceania has invested significantly in the Australian market, including a $10 million commitment in 2023 to establish local production of bibigo products. Partnering with an Australian food manufacturer, the facility produces over 3,500 tonnes of mandu dumplings annually using locally sourced, healthy ingredients. Fostering regional economic growth, these Australian-made products are also exported to New Zealand.
“Our business operations contribute significantly to the Australian economy by creating job opportunities, investing in local talent development, and supporting local suppliers. Additionally, our cultural partnership with Tennis Australia fosters the growth of Australian tennis in the Asia region, driving economic growth and marking a key milestone in our expansion journey in Australia,” Mr Cha said.