CLIF® has responded to demand by launching four new energy-boosting flavours to the Australian market.
“With its global reputation for delivering energy-packed snacks that perform as well as they taste, CLIF continues to lead the way in the functional food market, providing the ideal fuel for athletes and adventurers alike,” according to the brand.
“Unique Health Products is proud to expand CLIF’s Australian distribution nationwide, solidifying the brand’s position in a dynamic and growing market.”
Grand View Research forecasts a 10.7% CAGR for the Australian functional food sector, projected to reach over $55 million by 2030 (Grand View Research, 2024). This growth is driven by the increasing demand for snacks that combine convenience, nutrition and sustainability.
“CLIF delivers on market demand with a steadfast commitment to organic ingredients, sustainable practices and renewable energy in manufacturing, all while ensuring convenience,” the company said. “Whether on the trail, in the gym, or during endurance events, CLIF provides a grab-and-go nutrition solution.”
Further strengthening the brand’s presence in Australia, CLIF engages in impactful consumer marketing, ambassador programs and major sporting activations across races, fitness expos, and adventure events. “These initiatives offer an opportunity for consumers to try before they buy, driving repeat purchases and boosting foot traffic through retail stores year-round.”
Chocolate Almond Fudge Energy Bar: A returning fan favourite, combining rich fudge with crunchy almonds for a decadent yet functional energy boost.
Chocolate Chip Peanut Crunch Energy Bar: Sweet chocolate chips meet crunchy peanuts, offering satisfying energy that is ideal for on-the-go nutrition.
Salted Watermelon Bloks® Energy Chews: A long-requested addition by Australian athletes, these chews feature a refreshing burst of watermelon with a hint of salt to replenish electrolytes.
Chocolate Chip & Peanut Butter Nut Butter Bar: Two top-sellers combined — creamy, rich peanut filling plus chocolate chips, delivering sustained energy in every bite.
Stocking these new CLIF flavours ensures retailers capitalise on the brand’s proven success as the “number one” energy bar in Australia, with one bar sold every 8 seconds (UHP MAT Units 25/01/24 AU).
“As demand for functional, sustainable and convenient snacks continues to grow, these innovative offerings provide a unique opportunity to meet consumer needs while driving sales and customer loyalty,” the company said.