The Coca-Cola and Oreo brands are launching their first-ever campaign, which sees them team up as “besties” to launch two limited-edition products: Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition.
The launches are supported by a campaign featuring a first-of-its-kind musical experience. Created in partnership with Spotify, ‘Bestie Mode Digital Experience’, helps fans create a shared musical playlist with their bestie by combining their musical preferences.
The new products and campaign are inspired by besties who often become a combination of their very best traits, making each other even better together.
Ben Wicks, Vice President Marketing – Australia New Zealand for Oreo says the collaboration “pushes the boundaries of flavour innovation to captivate consumers” taste buds and imagination”.
Kate Miller, Senior Marketing Director at Coca-Cola South Pacific said: “Coca-Cola Creations is all about infusing the iconic Coca-Cola brand with new expressions of creativity, allowing Australian and New Zealand fans to experience the Real Magic of Coca-Cola.
“Coca-Cola Oreo Zero Sugar Limited Edition perfectly aligns with this, tapping into emerging technologies, collaborating with brands, artists and designers to create new flavours, designs and unexpected experiences.”
Coca-Cola Oreo Zero Sugar Limited Edition boasts “a refreshing Coca-Cola taste with flavourful hints inspired by Oreo cookies” while the Limited-Edition Oreo Coca-Cola flavoured Sandwich Cookies are said to bring to life the Coca-Cola taste fans know and love, is embossed with Coca-Cola cookie designs, and also includes red sprinkles in the creme filling.
Both products feature a captivating design and sleek packaging, adorned with distinctive Oreo cookie embossments and stacked Coca-Cola bottles.
The limited-edition products will be available in Australia from 9 September across major and independent retailers. A frozen variation of Coca-Cola Oreo Limited Edition will also be available in Australia at participating McDonald’s restaurants nationwide.