Tag Archives: Coca-Cola

Disruption Podcast: Peter Scott, ‘Authentic Leadership’

Superior Sales Consulting’s Disruption Podcast series shares the stories behind some of the biggest disruptors in FMCG. Retail World has compiled highlights from Episode 11, ‘Authentic Leadership’, which interviews current Sales Director at Don Smallgoods, Peter Scott. To start, can you tell us about where you grew up and where you went to …

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Energise your offering with Coca-Cola

Coca-Cola Energy, the first energy drink launched under the Coca-Cola brand, arrives in Australia this month following launches in markets such as Spain, Hungary and the UK. Aimed at young adults (18-39), Coca-Cola Energy features ingredients including caffeine and guarana, and is available in sugar and no sugar options. “Coca-Cola …

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Coca-Cola tops Euromonitor list of global megabrands

Coca-Cola has topped Euromonitor International’s list of worldwide megabrands, pushing bitter rivals Pepsi into second place. The global market research company recently unveiled its list of top 100 megabrands. It ranked the world’s leading FMCG brands by retail sales value in 2017. The report found that global FMCG sales reached …

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Coca-Cola invests in Made Group

Coca-Cola Amatil and The Coca-Cola Company have announced joint acquisition of a 45 per cent minority interest in Made Group. Made Group is responsible for Australian beverage brands including Cocobella, Rokeby Farms, Impressed and the company’s first brand, NutrientWater. Through this partnership, Made Group will reportedly continue operating independently. But …

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Coca-Cola acquires company behind Mojo Beverages

The Coca-Cola Company has acquired Organic & Raw Trading Co, the team behind Mojo Beverages. This is the first time Coca-Cola has acquired full ownership of a brand in the kombucha category. Terms were not disclosed. “In just over eight years, Organic & Raw has gone from selling Mojo at …

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Coca-Cola to develop marijuana-infused beverages?

Coca-Cola says it’s considering developing a range of marijuana-infused drinks, but strictly to relieve certain medical symptoms. The world’s largest drinks company says it’s holding talks with major Canadian marijuana producer Aurora Cannabis. But Coca-Cola has stressed it’s looking at the properties of cannabis that treat pain, not those that get people …

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Coca-Cola launches 2018 FIFA World Cup campaign

Coca-Cola South Pacific has announced details of its 2018 FIFA World Cup campaign, seeking to leverage the excitement that builds around the tournament to drive sales. Running from now until mid-July, the multi-million-dollar campaign is a TVC that encourages fans not to wait until the last minute to get a …

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Coca-Cola launches limited-edition Raspberry flavour for Australian summer

Coca-Cola’s new summer-time flavour offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicks off this month. The soft-drink company says the “fun and refreshing new flavour”, targeting the young adult and teen market, …

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