Coles has launched an exclusive range of kitchenware to equip customers for the winter months ahead.
The limited-edition Chef’s Selection range features over 70 products from utensils to a complete knives set, frying pans and baking trays, priced from $4 through to $50.
Coles General Manager of Health and Home Jonathan Torr says the Chef’s Selection range was created to offer great value, premium kitchenware that will enhance customers’ love of cooking.
“We’ve seen increased demand for homewares over the past year as the pandemic led people to spend more time at home,” he says.
“With cookware sales still up from this time last year, it’s clear that Aussies are not slowing down on the home cooking front, especially as we go into the cooler months.
“Winter is also the time when a lot of Aussies start building their nest, buying new homewares and things for the kitchen, so it’s important that we’re offering affordable products that resonate with customers at the right time while providing more value at the checkout where it counts.
“The range offers a variety of essential pieces for the kitchen, so this is the best time to upgrade those worn-out plates, pots and pans without breaking the bank, and conveniently during the weekly grocery shop.”
The Chef’s Selection range is available in Coles nationally until 4 July.
