Coles has lowered the price of more than 550 products to help customers prepare for Christmas celebrations.
This includes 115 pantry and entertaining essentials that were dropped in price last week, with the promise that they won’t increase in price for at least the next three months.
Recent research from Coles shows that many customers are getting creative with their Christmas spending this year, with just under a quarter of respondents planning to cook more at home this Christmas. They are said to be grabbing food specials early to spread out their costs.
The Christmas price campaign commenced in early October with Coles committing to reducing the price of family staples. Customers can shop more than 550 products that have been lowered in price right up to Christmas Day, in addition to the thousands of weekly specials on offer each week.
Coles Chief Commercial Officer Anna Croft says the retailer is committed to providing value to customers as they prepare for the festive season.
“We are committed to delivering value for our customers to help them fit more into their weekly budget and ease the cost of Christmas celebrations,” she says.
“Today, we’re lowering the price of 115 products; to bring the total number of products we’ve reduced since October to more than 550 – providing savings until at least Christmas Day across popular meat products and, pantry and entertaining staples we know our customers buy throughout the festive season.”