Coles has launched its first-ever ‘Christmas Instant Win’ giveaway, offering a total prize pool of $2 million. 
According to the retailer, more than 66,000 customers will have the chance to win instant money off their in-store shop until New Year’s Day.
Shoppers who spend $20 or more in-store and scan their registered Flybuys will find out if they’ve scored an instant win prize at the checkout. The $2 million prize pool includes:
- 6667 x ‘$10 Off Coles shop’ prizes per week
- 4999 x ‘$20 Off Coles shop’ prizes per week
- 3333 x ‘$50 Off Coles shop’ prizes per week
- 1667 x ‘$100 Off Coles shop’ prizes per week
Customers can choose to apply their savings immediately or store them on their Flybuys account for future shops – redeemable until 11 March 2025. They can also ‘stack’ their instant win prizes with other eligible Flybuys offers and rewards in the same transaction to maximise their savings.
Coles Chief Customer Officer Amanda McVay says Christmas Instant Win is another way the retailer is providing value at the checkout to help customers lower the cost of the festive season.
“Our Christmas Instant Win giveaway is all about adding a special surprise to the shopping experience, helping our customers get more value when they shop with us this holiday season,” she says.
“We want to say thank you to our customers for shopping at Coles by spreading some festive cheer – and we can’t wait to see the joy and excitement as our customers win.”