Coles has launched its Movember campaign with the sale of various products supporting men’s health this month.
The “popular” Coles Movember doughnut has made a return to bakery shelves with 10¢ from every pack sold donated to Movember.
Customers purchasing men’s deodorant and grooming products during the month of November will also support men’s health, with 50¢ from every purchase helping fund vital men’s health programs. Participating products include “well-loved” brands such as Lynx, Rexona, Dove, Gillette, Nivea, L’Oreal, Brut and KOi for Men.
$1 from every transaction that includes the purchase of both a select Coles Burger Sauce and a Coles Beef BBQ Burgers 10-pack will be donated to Movember, too, up to a maximum of $25,000. Additionally, there will be a 10¢ donation to Movember on the sale of any MasterFoods tomato or BBQ sauce up to the value of $80,000.
The funds raised between 1 and 30 November at Coles will help support programs and initiatives aimed at tackling some of the “most complex health issues facing men today”, including mental health and suicide, prostate cancer, and testicular cancer.
Western Bulldogs footballer Tom Liberatore has backed the Movember campaign at Coles this year.
“I’m stoked to be celebrating 20 years of men’s health this Movember. Raising vital funds and awareness for all the dads, brothers, sons, and mates in our lives. I hope everyone can get behind this important cause by growing a mo, hosting an event, setting a physical challenge, or simply heading into Coles to buy a participating product or make a donation,” he says.
Coles is also one of the official presenting partners for the AFL and Movember’s Ahead of the Game (AOTG) program. Commencing in June this year, the AOTG initiative will be the “largest” rollout of a mental health literacy and resilience program in youth sport globally. It has already delivered 188 workshops to more than 35 community football clubs across Australia.